Fill in the Copy Brief on the left and click Generate Copy to create AI-powered, on-brand KITSCH copy for any channel.
Brand Voice Reference
The six voice attributes that shape every piece of KITSCH copy.
| Attribute | Do | Don't |
|---|---|---|
| Elevated everyday | "Small upgrades that make routines easier" | "Luxury you can't live without" |
| Optimistic + empowering | "Little boosts, little resets, you've got this" | "Fix what's wrong with you" |
| Playful (not snarky) | "Light, warm humor; a wink" | "A roast; sarcasm" |
| Practical magic | "Benefits grounded in real use-cases" | "Vague miracle claims" |
| Inclusive | "Works for different hair types, budgets, vibes" | "Only for certain people" |
| Sustainability-minded | "Specific and honest" | "Sweeping eco claims" |
Tone Shifts by Context
▼Style Rules
▼Copy Frameworks
Proven structures to draft on-brand copy quickly. Pick the framework that fits your asset, then fill in each step.
Hook → Benefit → Proof → How-to → CTA
Benefit: Gentle on every hair type, from fine to thick.
Proof: Made with satin-smooth material that helps reduce frizz and breakage.
How-to: Wrap damp hair before bed, unwrap in the morning.
CTA: Shop the Heatless Curling Set
Problem → Agitate → Solve (Keep It Kind)
Agitate: Heat tools can weaken strands over time — especially fine hair.
Solve: Our heatless set gives you bouncy curls overnight, gently. Your hair (and your morning) will thank you.
Feature → So What? → How It Feels → CTA
So What?: Slides over strands without snagging.
How It Feels: Like waking up to effortless, frizz-free waves — no alarms, no flat irons.
CTA: Try It Tonight
3-Bullet Scannable PDP Blocks
Why you'll love it: Helps reduce breakage and frizz while you sleep — works on all hair textures.
How to use: Dampen hair, wrap around rods, clip, sleep, and wake up with bouncy curls.
Output Templates
Editable templates for primary copy, variations, and channel-specific add-ons.
Primary Version
Variations
Draft 3–7 alternate versions across length and tone.
Channel Add-Ons
Supplemental fields per channel. Fill in only the add-on that matches your brief's channel.
Email: Subject Lines + Preheaders
▼Paid Social: Captions, Hooks & CTAs
▼PDP: Why It Works, How to Use, FAQ
▼Copy Guardrails
Compliance boundaries and approved language patterns. Red cards are hard stops — green cards are safe approaches.
Never Do
No Invented Proof
Don't invent certifications, lab results, statistics, or "clinically proven" language. Every claim needs a real, traceable source.
No Medical Outcomes
Don't imply medical outcomes. Never use language suggesting a product can treat, cure, or prevent disease.
No Guaranteed Results
Don't promise guaranteed results. Avoid "will," "permanent," "works for everyone," and any absolute-outcome language.
No Competitor Negativity
Don't dunk on competitors. No shade, no negativity, no side-by-side call-outs. Let the product speak for itself.
Approved Approaches
Use Softened Language
Prefer "helps," "designed to," and "supports" over absolute claims. These words keep copy honest and compliant.
Reference Real Features
Ground claims in specific materials and features. "Made with recycled satin-blend fabric" is stronger than "eco-friendly material."
Include Disclaimers
When needed, include disclaimer language such as "Results may vary" or "Individual experience may differ." Better safe than sorry.
Compliance Notes
Use this space to log any compliance flags, legal reviewer notes, or disclaimers that need to accompany the copy.
Usage Examples
Real-format examples showing prompt context and expected output structure.
Product Detail Page — Heatless Curling Set
Headline: Wake Up to Curls That Didn't Need a Flat Iron
Subhead: Our satin-blend heatless set gives you bouncy, frizz-free waves overnight — no heat, no damage, no 6 a.m. alarm.
- Gentle satin-blend fabric helps reduce breakage and frizz while you sleep.
- Works on all hair types — fine, thick, wavy, and everything in between.
- Includes two flexible rods and claw clips for a customizable curl pattern.
CTA: Shop the Heatless Curling Set
Campaign Email — Summer Launch
1. Your summer glow-up starts here (and it's 20% off)
Preheader: Use code SUNGLOW before it's gone.
2. Hot girl summer, zero heat damage — introducing the new drop
Preheader: New arrivals designed for sun-season hair.
3. The set your beach bag is missing (20% off today)
Preheader: Code SUNGLOW at checkout. You're welcome.
4. Sun's out, curls out — meet the summer collection
Preheader: Effortless styles that survive humidity.
Ad Copy Rewrite — Punchier + Compliant
Option A (Playful): Frizz? We don't know her. Our satin-blend set is designed to help smooth and define your curls overnight — no heat, no drama.
Option B (Straight): Designed to help reduce frizz and support healthier-looking curls. Wrap before bed, wake up styled. It's that simple.
Notes: Removed "will," "permanently," and "clinically proven." Replaced with "designed to help" and "supports." No absolute guarantees. Results-may-vary disclaimer recommended for landing page.